Starbucks Coffee Is the Only One That Rocks, EU Court Says
Michael Chen
Senior Web Developer
Starbucks Corp. defeated a Belgian coffee lover at a European Union court in a long-winded fight to quash her EU-wide rights to a trademark emblazoned with the words “Coffee Rocks.”
The label was far too similar to ones already registered by the Seattle-based coffee giant, the EU General Court ruled Tuesday in Luxembourg.
The Belgian woman’s streak of luck finally ran out after she initially won the EU rights in 2013 and clung on to them despite Starbucks’s opposition.
The EU court chided the bloc’s IP office in Alicante, Spain, for rejecting Starbucks’s initial appeals and failing to see that people could get confused by how similar both marks were.
While Starbucks doesn’t use the words Coffee Rocks on its trademarks, the overall appearance of the contested image and its similarity with the Starbucks logos was too striking for the court to let this one go.
Source: bloomberg.com/news/articles/2018-01-16/starbucks-coffee-is-the-only-one-that-rocks-eu-court-says
Sarah Williams
February 13, 2025Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper.
James Cooper
February 13, 2025Quisque ut nisi. Donec mi odio, faucibus at, scelerisque quis, convallis in, nisi. Suspendisse non nisl sit amet velit hendrerit rutrum. Ut leo. Ut a nisl id ante tempus hendrerit.
Rachel Adams
February 13, 2025Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.