On 1 March in Moscow started the Tea Masters Cup Russia. Competitions among tea masters are held in different countries around the world and represent the national rounds of the world championship Tea Masters Cup (TMC), one of the most powerful tools of modern development of the tea market, aimed at creating a high tea culture, the development of professionalism and experience exchange between specialists. Participation in TMC allows the tea masters to expand their knowledge in the field of tea, contribute to the understanding of the value of its high-quality varieties to a consumer audience, increase the culture of service in the places where tea is consumed, as well as to promote tea culture. The Russian Championship has been held for the third time. The interest in it is growing every year, more tea masters are wishing to participate and the winners of the national round are going to the World Championship. In 2016, the general sponsor of the Tea Masters Cup Russia became the Sri Lanka Tea Board*, one of the largest high-quality tea exporting countries in the world. Its decision to support the Championship has once again confirmed the commitment to the development of quality tea market. The representative of the Sri Lanka Tea Board in Russia, Mr. Priyanta Wimalasiri in his commentary to Coffeetea.ru said: - The Russian market has always been and continues to be important for Sri Lanka, constantly giving priority to the quality of its tea products and never decrease the bar high even in difficult economic conditions. We made a decision to become the general sponsor of the Tea Masters Cup Russia, as we see excellent prospects for the development of high-quality tea in Russia. At the same time we are using this opportunity to reaffirm the immutable course of our country's tea industry to meet high quality standards, which are the true values of the Russian consumer. The Tea Masters Cup Russia is organized by the magazine Coffee and Tea in Russia ** with the support of Rusteacoffee” Association ***. * Sri Lanka Tea Board is the highest regulatory and administrative body of the tea industry of the country. Created in 1976, it includes representatives of both private and public bodies involved in this sector, including farmers and growers, traders, exporters and plantation workers. The activities of the Tea Board focus on the protection and promotion of the brand Ceylon tea , certification of Ceylon tea of regional origin, monitoring and control of the quality purity of the tea exported from Sri Lanka, promotion of consumption of black tea throughout the world, compilation and dissemination of market data and other information about the tea industry in Sri Lanka. ** The magazine Coffee and Tea in Russia is the only professional edition about the coffee and tea market in Russia and CIS countries, highlighting the most significant and relevant industry news, containing scientific articles and research reports, statistics, market surveys, opinions of international and Russian experts in the field of coffee and tea etc. The Magazine helps not only to promote products, but also maintain and develop the image of the companies-advertisers. It has been published since 1997. *** Rusteacoffee” Association was established in 1999 under the wing of the Russian Federation Ministry of Agriculture and it lobbies the interests of domestic tea and coffee industry, provides the preparation and approval of regulatory acts in the sphere of technical regulation, has informational and analytical support of activity of the industry, as well as pays special attention to the popularization of tea and coffee. Source: coffeetea.ru