Gothenburg, Sweden, 11 February 2015 – The Speciality Coffee Association of Europe (SCAE) is delighted to announce that BWT water+more has been appointed headline sponsor of the Nordic World of Coffee 2015. Taking place at the Swedish Exhibition & Congress Centre, Gothenburg on 16-18 June, World of Coffee is Europe’s largest dedicated coffee event, attracting thousands of the industry’s most influential producers, suppliers and professionals from over 100 countries around the world. “SCAE’s partnership with BWT water+more makes perfect sense for World of Coffee,” says the Association’s Executive Director, David Veal. “BWT is an innovative company that is passionate about water and coffee quality and this matches our vision to ‘Inspire Coffee Excellence’ around the world. By working together at World of Coffee, we hope to raise standards of coffee and water in our industry. This dedication to raising the standards of coffee by providing the best water quality helps our community to constantly increase the level of excellence in coffee service.” Andreas Weissenbacker, Chief Executive, BWT AG, comments: “We are proud to join SCAE as event sponsors of World of Coffee. BWT water+more has supported the coffee industry for many years with innovative solutions for perfect water optimisation on-site. Our focus in R&D is always on both top coffee quality and machine protection. Sponsoring World of Coffee is another example of the support that BWT water+more offers to the coffee community. We are looking forward to working with SCAE and hosting a number of activities at the event.” World of Coffee is the premier event to showcase and learn about new trends, developments and innovations in coffee. Along with an expanive exhibition featuring more than 200 of the world’s most influential coffee producers and suppliers, the Nordic World of Coffee will host a packed schedule of world-class events, including five World Championships (the World Cup Tasters Championship, World Coffee Roasting Championship, World Latte Art Championship, World Coffee in Good Spirits Championship and World Brewers Cup), the first Re:co speciality coffee symposium, SCAE’s hugely-popular education programme, the SCAE Excellence Awards, New Products of the Show Awards, SCAE’s annual Photography Competition and more. Source: SCAE’s Nordic World of Coffee