Blog Details

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Coffee prices increasing for roasters, consumers

Author

Michael Chen

Senior Web Developer
Coffee lovers should expect to pay more for their morning cup this summer. Due to a number of factors, including drought and a crop-destroying fungus, getting your daily dose of caffeine may be about to get a little more expensive, if it hasn’t already. The impact on prices, both at major chains and in small, locally owned businesses, will depend on where their beans are grown. As reported by the Associated Press, a drought in Brazil — the world’s largest coffee producer — could shrink this year’s crop by 20 percent, which would mean fewer beans to go around. At the same time, a fungus, called coffee rust, is destroying beans throughout Latin America. This includes Arabica beans — the ones used to make specialty coffees. "We are concerned, because we know coffee rust is already causing massive amounts of devastation," Raj Shah, head of the U.S. Agency for International Development, told AP. If current conditions persist in Latin America, coffee production could decrease anywhere from 15 to 40 percent in the coming years. Many of the larger companies have multiple suppliers throughout the region, which allows them to source enough beans to avoid the effects of the drought and coffee rust. Yet prices are still going up. The drought has driven Arabica-coffee futures up about 60 percent this year. Futures rose above $2 a pound for the first time in two years, with a peak of $2.19 in April. "We’re seeing more signs that the days of low inflation are behind us," said Jennifer Lee, senior economist at investment firm BMO Capital Markets. Lee said the drought was to blame for higher coffee prices. As of this spring, some smaller outfits were already seeing higher prices for their coffee, Ric Rhinehart of the Specialty Coffee Association of America told the AP. In March, Starbucks CEO Howard Schultz’s told the AP his company would not raise prices, even if the cost of beans kept climbing. Starbucks locked in order prices for the next year months ago using futures contracts, so this year’s prices would not be affected, he said. (A future is a trade agreement to sell a commodity at a price agreed upon today, even if that commodity won’t be delivered until a later point.) Zack Huston, a representative from Starbucks, said several factors contribute to the rising cost to consumers, including competitive dynamics and cost structure. "Our cost structure, of course, includes the cost of coffee, but also other costs like rent, labor, distribution, fuel, dairy, energy, etc.," Huston wrote in an email. "We price our products on a long-term, market-by-market and product-by-product basis." Prices increased for some beverages in Starbucks coffee shops nationwide on June 26. Cost adjustments are not a new thing for Starbucks, however. The company also raised beverage prices last June. Source: reading.wickedlocal.com/article/20140727/NEWS/140729156

Related Topics

Sarah Anderson

Senior Tech Writer & Developer Advocate
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. Passionate about creating content that bridges the gap between developers and end-users.

Discussion (8)

Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper.

Quisque ut nisi. Donec mi odio, faucibus at, scelerisque quis, convallis in, nisi. Suspendisse non nisl sit amet velit hendrerit rutrum. Ut leo. Ut a nisl id ante tempus hendrerit.

Cras ultricies mi eu turpis hendrerit fringilla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.

Nam commodo suscipit quam. Vestibulum ullamcorper mauris at ligula. Fusce fermentum odio nec arcu.

Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Share Your Thoughts

Your email address will not be published. Required fields are marked *