Coffee Cost: Starbucks raising prices on some drinks
Michael Chen
Senior Web Developer
Your venti skinny mocha half-caf, extra-hot, no whip latte is going to cost you a bit more starting Tuesday. Starbucks is raising some of its prices.
You'll pay anywhere from 5 to 20 cents more per drink.
Not all drinks will be affected. For example, a tall or venti latte will go up about 20 cents. But a tall brewed coffee and frappucinos will cost the same. Starbucks insists the hike will affect less than 20% of its customers' orders, and boost most total receipts by less than 1%.
Starbucks is just the latest to raise prices -- Folgers, Dunkin' Donuts and Maxwell House did so earlier this month.
The price of coffee has been rising worldwide, hitting a two-year high in April. Increased global demand coupled with a drought in Brazil, which produces about a third of the world's coffee, shot prices up about 59% this year.
But the company says the price hike is because of its overall cost structure instead of skyrocketing coffee prices. Starbucks buys its beans in advance, and has enough for at least the rest of the year.
Source: wqow.com/story/25846940/2014/06/23/coffee-cost-starbucks-raising-prices-on-some-drinks
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