Juan Valdez to open over 300 coffee shops in South Korea
Michael Chen
Senior Web Developer
Colombia’s ambassador to Seoul announced Wednesday that Colombian coffee chain Juan Valdez will spread its brand to South Korea starting next year.
“In February, the first Juan Valdez store in Seoul will open [and it will] carry souvenirs, clothing and other promotional products,” said Ambassador Jaime Cabal in an interview with news outlet EFE.
Cabal anticipates that between 300 and 400 stores will open in the next five years. The company’s investments in the southeast Asian country total a reported $140 million to date.
South Korea will be the first country in Asia to host Juan Valdez, and the ambassador indicated that the company intends to “expand more in other countries” in the continent.
The company chose South Korea to launch its Asia operations over other regional economic powers Japan and China because South Koreans have an “elevated knowledge” of Colombian coffee, according to Cabal.
South Korea exported $49.8 million of Colombian coffee last year, 5% more than the previous year, reported the EFE.
Coffee sales made up 12% of all Colombian exports in 2012, totaling some $415 million dollars.
Source: colombiareports.co/juan-valdez-open-300-coffee-shops-south-korea/
Sarah Williams
February 13, 2025Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper.
James Cooper
February 13, 2025Quisque ut nisi. Donec mi odio, faucibus at, scelerisque quis, convallis in, nisi. Suspendisse non nisl sit amet velit hendrerit rutrum. Ut leo. Ut a nisl id ante tempus hendrerit.
Rachel Adams
February 13, 2025Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.