Blog Details

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Thai coffee stall vows to fight Starbucks logo lawsuit

Author

Michael Chen

Senior Web Developer
US firm suing brothers Damrong and Damras Masrae for £6,000 over green-and-white Starbung logo Starbucks has filed a lawsuit against a Bangkok-based coffee stall owner in a dispute over its logo. The US firm says the green-and-white "Starbung" emblem used by 43-year-old Damrong Maslae – which features a man in a skullcap pouring coffee and holding up a victory sign – infringes on its intellectual property rights. It is suing Maslae and his brother Damras, with whom he operates the stall, for 300,000 baht (£6,000). Starbucks filed a cease-and-desist letter late last year and called for the brothers to stop using the logo. The company has since filed a trademark violation complaint, and last week it filed a petition with the international trade and central intellectual property court and called for the arrest of the brothers. In addition to the 300,000 baht payout, Starbucks is also demanding 7.5% annual interest and monthly instalments of 30,000 baht until the pair abandon their Starbung insignia. It says the likeness of the two logos could make customers believe they were buying Starbucks coffee when in fact it was from Starbung. Maslae, a father of six who has been serving coffee for 15 years, told the Guardian that his logo was created by a design-savvy friend and inspired not by the US firm but by Maslae's religion, Islam. "My logo is halal and has a moon and a star, and is green for the colour of Islam," said Maslae, better known by customers as Bung. "Starbucks has insisted I take out the green and the words star and coffee. I can't do that." Maslae said his sweet black brew – served Thai style for 30 baht (60p) in Pra Athit, the backpacker hub of Bangkok – was often praised by customers as tastier than that of Starbucks. "I roast and mix my own recipe," he said. "English tourists have become friends with me and love my coffee. Every time they come to Bangkok, they visit and buy coffee from me. If they were to read about this drama with Starbucks, they would laugh their heads off." Determined not to back down against the US firm, he promised: "I will fight them to the end." Source: theguardian.com/world/2013/oct/20/thai-coffee-stall-starbucks-starbung

Related Topics

Sarah Anderson

Senior Tech Writer & Developer Advocate
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. Passionate about creating content that bridges the gap between developers and end-users.

Discussion (8)

Proin iaculis purus consequat sem cure digni ssim donec porttitora entum suscipit rhoncus. Accusantium quam, ultricies eget id, aliquam eget nibh et. Maecen aliquam, risus at semper.

Quisque ut nisi. Donec mi odio, faucibus at, scelerisque quis, convallis in, nisi. Suspendisse non nisl sit amet velit hendrerit rutrum. Ut leo. Ut a nisl id ante tempus hendrerit.

Cras ultricies mi eu turpis hendrerit fringilla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae.

Nam commodo suscipit quam. Vestibulum ullamcorper mauris at ligula. Fusce fermentum odio nec arcu.

Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Share Your Thoughts

Your email address will not be published. Required fields are marked *