The Introduction to Cup of Excellence and the Value Chain of Quality
Michael Chen
Senior Web Developer
On September, 12 within United Coffee&Tea Industry Event a seminar on Cup of Excellence will be conducted. Cup of Excellence is the most prestigious award given to a fine quality coffee. The level of scrutiny that Cup of Excellence coffees undergo is unmatched anywhere in the coffee industry. All of the Cup of Excellence award winners are cupped at least 5 times (the 'Top 10' are cupped again) during the 3-week competition. During this selection process, thousands of cups are evaluated, tasted and scored based on their exemplary characteristics. The prices that these winnings coffees receive at auction have broken records and proven that there is a huge demand for these rare farmer identified coffees. Learn about COE and how it has changed the face of specialty coffee. Participation is free of charge.
Source: unitedcoffeetea.ru
Sarah Williams
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