Espresso journey by nendo
Michael Chen
Senior Web Developer
This pop-up Starbucks coffee shop in Tokyo by Japanese design studio Nendo was designed like a library, where customers ordered drinks by taking books to the counter.
Floor-to-ceiling bookshelves lined the curved interior walls of the shop and were filled with books with nine different coloured covers, to represent each of the drinks being served.
Customers were invited to read about different types of coffee from the cover sleeves of the otherwise empty books, before exchanging one at the counter for a corresponding drink.
With their coffee, each customer was also given the sleeve to keep, which they could use to customise their own Starbucks takeaway flask.
“The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world,” says Nendo. “Books and coffee are both important parts of everyday life, so we created a link between favourite books and favourite coffees.”
The shop was installed at the start of September in the Omotesando neighbourhood and was open for just three weeks.
Source: dezeen.com/2012/10/10/starbucks-espresso-journey-by-nendo/
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