McDonald's Files Coffee Trademark
Michael Chen
Senior Web Developer
McDonald's Corp. filed a trademark using its name for ground and whole-bean coffee, signaling that the fast-food giant might follow in the footsteps of Dunkin' Donuts by selling bagged coffee under its own famous brand.
The trademark registration, filed last month with the U.S. Patent and Trademark Office, means McDonald's could be eyeing a spot next to Dunkin' on grocery-store shelves. However, the trademark could also be designed merely to prevent a competitor from using it for coffee.
Dunkin' Donuts, owned by Dunkin' Brands Inc., has reported strong sales of its bagged coffees.
Source: online.wsj.com/article/SB10000872396390444223104578034913193077492.html?mod=googlenews_
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