For the first time in Russia! A leading international expert in the field of sensory analysis, the director of SCAA for scientific developments and technologies, the founder of the resource coffeechemistry.com, author of numerous publications, development and seminars, including seminars on sensory analysis for the judges of the World Barista Championship (WBC), Joseph Rivera will hold a seminar in Moscow, entitled Chemistry of Taste. Joseph has 10 years experience in the analysis of chemical and physical factors of the taste of coffee. His lectures and seminars are held with success in many activities regarding Specialty Coffee around the world. This year, Mr. Rivera will hold a seminar and training in Moscow at the MICF with the support of Rusteacoffee Association and Gourmet Style company. For the participants of the MICF visiting the seminar Chemistry of Taste is free, by  preliminary registration  only. Applications can be sent to the e-mail: jc [at]coffeetea.ru. Chemistry of taste Speaker: Joseph A.Rivera (Joseph A. Rivera) The seminar is held for the participants of specialty coffee market, experts in the evaluation of taste and beginning tasters. It is useful for all, without exception, professionals wishing to improve their skills: from barista to the production  technologists, managers and owners of the coffee companies! All those interested in professional growth in the understanding of taste assessment, will be able to acquire new knowledge and skills. What is the chemistry of taste? What are the physiological features? How we taste? Why do we feel thus, and not otherwise? How the taste transforms? Features of coffee and sugar acids, depending on the growth area, processing techniques, and their transformation during roasting and brewing. The influence of mechanical factors on taste. Scientific view on the taste characteristics of coffee from the germ to the cup. The seminar is held with a practical tasting. Attendees will be able to fix their knowledge into practi Attention! Participants of the MCIF have a possibility to attend all the Forum business events during all the day, receive handouts, enjoy coffee-break, lunch and evening coctail. Cost of participation in the business program: - Application submitted before August 1 – 2655 rub (59 Euro) - After August 1 – 4300 rub (100 Euro). Source: coffeetea