Starbucks CEO extends “Indivisible” campaign from coffee to social media
Michael Chen
Senior Web Developer
to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #INDIVISIBLE, Starbucks will do its part to collect and amplify your voices.
That’s a little vague. Is it enough to get consumers excited? So far, #indivisible isn’t a trending topic on Twitter, but a search today reveals a few #indivisible tweets an hour. Posting to Instagram is interrupted by the fact that Instagram is down in a mass power outage. Still, we have a few days to go until July 4. On that day, “To spark the conversation in our stores, your local Starbucks will proudly serve everyone a free tall hot brewed coffee on the Fourth of July.” It’s yet to be seen whether the conversation that day will focus on job creation and nonpartisanship — or whether people will just be wondering why they didn’t get an iced coffee instead.
Source: paidcontent.org/2012/06/30/starbucks-ceo-extends-indivisible-campaign-from-coffee-to-social-media/
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