The winning teas at the competition on 13th September (day 1) will be auctioned and the revenue generated utilized for social development work benefiting the tea plantation worker community in Sri Lanka. The Charity Tea Auction is scheduled to be held at the Expo Centre Pavilion No. 2 Seminar Hall No. 2 commencing from 4.00 p.m. on 14th September (day 2). Tea Winners Samples of winning teas will be displayed at the Sri Lanka Group Stand at World Food Exhibition on 14th, 15th & 16th September (day 2, 3 & 4) for potential customers to see and taste. A similar opportunity will be extended to prospective buyers bidding at the Charity Auction to sample winning teas.Rewards for Buyers (Bid Winners) at Charity Tea Auction Buyers at the Charity Tea Auction are to be recognized with the following rewards: 1. A formal plaque of appreciation will be issued to all buyers. 2. A double page feature article on the Estate Tea competition highlighting the winning tea estates and the buyers with relevant photographs accepting the awards will be published in the Coffee & Tea Magazine of Russia. 3. The buyer of the highest price achieved at the Charity Tea Auction will be felicitated with a return air ticket to Colombo and a one week stay (full board).  An exclusive program with visits to the tea plantations, Colombo Tea Auctions, Ceylon Tea Museum, world’s largest Tea House Mlesna, accommodation at Estate Bungalows, meetings with Sri Lanka Tea Board and Tea Research Institute etc. will be arranged with more surprises.   Target Audience Besides the industry we shall reach out to mass media, food and life style magazines and publications:  1. The main focus will be on importers, buyers, packers, distributors, wholesalers & retailers of premium tea products.   2. The concept of marketing, unblended, single origin garden teas are popular in speciality tea houses, tea bars, tea rooms, tea saloons and exclusive tea shops.  Thus, that category will be another prime target. 3. The end consumers and particularly, tea connoisseurs are most welcome to this event.