Coffee & Tea International 2-2011

What are fundamental values?
People give different answers to this question, depending on their age and personality: they try to give definitions, reflect on predestination, enumerate and systematize, argue and philosophize… But it is probably safe to say that everyone agrees on one thing: without this foundation human civilization will lose the core power source that drives its development. In this rapidly changing world we keep measuring every innovation against the concept of the fundamental meaning of life that is genetically encoded in all of us… This allows us to make corrections to our course, avoid fatal mistakes and, in general, make sense of what is happening around us.
Have you ever thought about the roles that coffee and tea play in our lives? Unlike many modern products, these beverages have been with us for many centuries, retaining the qualities that made them so dear to us. They
are conduits into the depths of history, into the traditions and worldviews of our ancestors (see C&TI (1) 2007). I am confident that the enduring history of coffee and tea exhibits the very principles that are among humanity’s
fundamental values. And it really couldn’t be otherwise! I hope that our generation will make its contribution to the infinitely rich history of tea and coffee without compromising their very essence – an incomparable taste,
aroma and healthful properties!
Ramaz Chanturiya
Editor-in-Chief
Sarah Williams
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James Cooper
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Rachel Adams
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