Herbal extracts offer multifarious properties ...
Michael Chen
Senior Web Developer
The Plantextrakt business unit of the Martin Bauer Group celebrated the premi?re of its new product concept at the Food ingredients Europe (FiE) in November 2009. The Martin Bauer Group drew the attention of trade fair visitors to the multifarious properties of herbal extracts with its SUPERHERBS concept. The fantastic flavour, additional functional benefits and higher product value combined with reasonable manufacturing costs convinced the trade public, who were able to try some examples of the beverage recipes for themselves. "Herbal extracts have been used in food and beverages all over the world for many centuries. The number of manufacturers who use the multifarious benefits of herbal extracts is growing all the time," according to Oliver Hehn, Product Manager at Plantextrakt. "We developed our SUPERHERBS product concept with this in mind and presented it to the trade public for the first time at the Food ingredients Europe in Frankfurt." Many manufacturers from the food and beverage industries discovered the diversity of taste offered by herbal extracts and the vast range of possible applications. There are three factors, which make up the secret of the SUPERHERBS concept's success: unique taste, additional functional benefits and cost-optimised production combined with a higher product value.
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